Document Type: Academic Article
Pages: 31 (with footnotes)
Source: http://crossings.uwinnipeg.ca/index.php/crossings/article/view/91/42
Summary
Janelle Gobin describes the mythos of Canadian Agriculture and its propagation through state-produced and corporate-produced advertisements about agriculture in what is currently Canada. The article provides a brief history of, and the philosophical underpinnings behind the Canadian state’s nation-building project under Sir John A. MacDonald. Gobin explains how the state used Terra Nullius to allow and encourage white settlers to begin working the land in central Canada. As well, Gobin interrogates how imagery in agriculture ads have throughout history enforced heteronormative, patriarchal gender roles in agriculture as an act of nation building.
Pages: 31 (with footnotes)
Source: http://crossings.uwinnipeg.ca/index.php/crossings/article/view/91/42
Summary
Janelle Gobin describes the mythos of Canadian Agriculture and its propagation through state-produced and corporate-produced advertisements about agriculture in what is currently Canada. The article provides a brief history of, and the philosophical underpinnings behind the Canadian state’s nation-building project under Sir John A. MacDonald. Gobin explains how the state used Terra Nullius to allow and encourage white settlers to begin working the land in central Canada. As well, Gobin interrogates how imagery in agriculture ads have throughout history enforced heteronormative, patriarchal gender roles in agriculture as an act of nation building.